UI, product design, visual design
meltmedia identified a problem in analytics tools, and sought to solve it: human, easily digestible reporting that requires a few easy clicks. Talu is a simple online monitoring tool that turns social media metrics and Google Analytics into stories and is currently in beta.
Too many people use metrics that are disconnected from the goals of their clients or business. How do we remove the barrier of entry, yet provide meaningful, actionable data? Talu was the answer to that question, and we sought to automate that process in an easily digestible format.
Many analytics products require heavy customization to cull relevant data, and deliver reports that are not pretty to look at. Talu can be whitelisted and provides beautiful, insightful reports that are automatically sent via email, every week. The focus is on marketing strategies—not reporting.
